Price Breakdown and Sale of Urban Decay 24/7 Eyeliners at Ulta

SALE SALE ....sale?

 

What does Deluxe size mean though?? I have been doing a lot of research and crunching the numbers and something doesn't quite add up...

Fill Weight and Pricing:

Regular Full Size: $17.00; 1.2g

Duo Set: $24.00 ($12.00 each); 1.2g each

Hi-Fi, Mildew, or Stereo Set: $20.00($4 for each item) 4 eyeliners and a small glitter liner; 0.8g in ea. eyeliner

Super Stash: $36.00 ($4 each); 0.5g

Deluxe size: ??? No information on the amount in the pencil, I think it is a bit bigger than travel but smaller than a full size. This may have been a special deal just with Ulta.

Each set has different eyeliner colors in them. So I cant give you what the best 'deal' is because it is really up to what you like and what you are looking for. I can start dissecting it down by how much it costs per gram in each eyeliner but in the end we are going to buy what we like. The sets are a great way to start your collection though and they do offer the best prices as well.

The downside of this 'deluxe size' sale is that you cannot pick which two colors that you can get with your order and they are NOT FULL SIZE. My thoughts are that Ulta/Urban Decay are trying to wrangle in new customers with giving out two colors like Electric (bright teal) paired with a normal color like Bourbon (brown). This is smart because they can create a new fan base by attracting people to things they normally wouldn't try. Plus, (tricky tricky) they know true Urban Decay addicts have a haaard time just buying $20.00 worth of product. 

This is actually a good deal if you haven't tried many of their products. The eyeliners actually are amazing. I loooove love love the...Deluxe Eyeshadows (ironically this is just the name of them, has nothing to do with the size of them). I highly recommend them. They apply very smoothly with minimal to no clumping at all.

Any color you receive as your 'free' gift is going to be good(unless you don't want a bright teal liner, then you can gift it). Keep in mind though, if you do get a bright color you might not like, you can do so many things with it!

This is what Urban Decay has to say about their own 24/7 Glide-On Eye Pencils:

The best Eye Pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof, too. Velvety-soft, this never-before-seen formula stays soft and creamy for blending (about 30 seconds), then dries down to a long-lasting finish that WILL NOT budge. Line eyes with a hint of color or go for the full artistic, multi-hued effect with the wide selection of lush tropical hues, deep metallics and unusually vibrant neutrals. Incredible with Urban Decay Eyeshadows!
Created with 50% moisturizing ingredients suspended in a sophisticated waterproof formula, 24/7 Eye Pencils offer long-lasting color and a dreamy, creamy feel when applied. With Jojoba Oil, Vitamin E and Cottonseed Oil.

Tips: 24/7 Eye Pencils are ideal for lining inner lids because the waterproof formula stays put. Just apply, try not to blink for a sec, and you’ve got immovable liner.

A bit arrogant if you ask me, but I guess they can have that attitude for as much praise these get from beauty magazines.

So, good luck and shop wisely!

~V